BTL

  • Roadshow (Simple/LED Vans)
  • In-store activities
  • Mela (Stall & Branding)
  • RWA Activities
  • Door-to—door campaigns
  • Manpower driven activities
  • Mall Promotions
  • Haat Activity
  • Naka Activity
  • Nukkad Natak
  • Flash mob
  • Merchandising

Roadshow (Simple / LED Vans)

The very objective of road shows is to target a large segment of audience. It gives a boost to brands and help them increase their customer base. We, with years of experience, aptly integrate brands and its values to put out a show that stays with the audience.

In-store Activities

Retail activation is one type of brand activation that delivers a personal and immersive
experience to convey the brand’s story to the customer. From the retail graphics to the point
of purchase, retail activation attracts the customer and sustains their interest through a
thoroughly engaging story.

Benefits of Experiential Retail Activation

  • Builds a relationship between the customer and the brand
  • Prolongs “dwell” time (allowing for deeper engagement)
  • Complements your other marketing channels (such as digital)
  • Provides a rich source of on-site customer data
  • Delivers faster sales conversion opportunities (closer to point of purchase)
  • Creates word-of-mouth conversations
  • Gives a reason for customers to go to the store, other than shopping

Mela (Stalls & Branding)

As per marketing experts three pivotal elements make Melas the right place for marketing
products and services:

  • A big gathering: Whether it is a local mela event or Kumbh Melas, a big crowd is guaranteed. No wonder, it is a great opportunity for marketing geeks to showcase products or services. Researches and studies confirm that marketing campaigns launched during big mela events have become overwhelmingly successful in the past.

  • People come with the mindset of purchase: Except the huge religious events like Kumbh Melas that are religious events, all small melas are social and commercial events. They are organized after harvesting usually. Hence, farmers and villagers have sufficient money to spend.

  • It is cost-effective marketing strategy: Though a company has to market products and services at multiple places, still Mela Marketing is relatively inexpensive than others. Infrastructure and advertising costs in the melas are quite low and companies find it financially viable.

RWA Activities

RWA is also known as Residential Welfare Association. It relates to activities included in
Residential areas. RWA activities are one of the most effective branding strategies in
business. RWA activation can bring small-scale gathering of a society and generate publicity
about the specific service or product of a business. As an important promotional platform,
RWA impacts on the advertising networking to create a pleasant ambience for business
operations.

1. Creates awareness instantly

RWA Activation facilitates direct customer interaction and thereby creates awareness of the business or service among a society instantly. Active engagement where target audience can participate makes the customers understand the product or service better.

2. Direct communication

Since there is direct engagement between the customers and the business, communication flows better and with clarity between the brand and the customers. Any doubts or queries can be clarified with a better customer approach.

3. Building customer database

Apart from direct engagement, RWA Activation activities also help in establishing direct contact and building customer database. Thus, RWA Activation facilitates business leads and promotes business activities.

4. Evaluate business strategy

Since RWA Activation facilitates direct involvement of the customers, it helps businesses understand the drawback of the service or product. As promotional program, it helps businesses in taking feedback and improves the service.

Door-to-door Distribution

Door to door leaflet distribution, as the name implies, is a direct marketing service where
leaflets are posted or handed over through front doors thereby directly reaching potential
customers.


Also, Door-to-door sales allows companies to find a place in a crowded market, establishing
face-to-face contact with potential prospects that have been unresponsive to other forms of
consumer outreach, informing them about the exclusive offers and influencing their decision-
making process.

Mall Promotions

Mall marketing is an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.

Customers are already prepared for spending at malls, and tend to allow for more time to learn about our clients’ offerings. Our vibrant promoters relay the vision of our clients and create positive associations with their brand, as well as their products/services.


Not only do we do promotions at malls, educating customers, but we also drive sales, providing a bigger return on investment for our clients. Malls are ideal for instant sales generation, as it provides a better quality customer with a higher spend. In this way we can achieve 2 results at the same time, creating brand awareness as well as generating income, at no extra cost to the client.

Haat Activities

Many companies utilise the opportunity provided by rural haats when promoting their brand by setting up stalls, organising games & gifting the visitors. It is a success as they can connect to many customers on a one-to-one basis. The 3unique benefits it offers are targeted customer approach, touch & feel experience & communication in local language.

Naka/Stand Activity

Stand Activity is an ideal way to generate brand awareness for our Automotive clients (mostly) and to introduce new products/services to consumers like drivers/vehicle owners.

Nukkad Natak

Concept of Nukkad Natak in Advertising is a well organised skit or drama plays by a group of well rehearsed people from thetre or drama group who can draw attention of general public or set of people on certain issues or topic known as nukkad natak. The people who perform in it are those people who have been doing this task from some years, well trained and experts in their fields.

AROHAN MARKETING brings unique innovative and creative expertise in marketing to help you spread the word and educate people about the subject through customised skits. It implements strategic campaigns successfully on target markets.

Flashmob

Flash mob marketing is a type of guerrilla marketing technique. It is the seemingly spontaneous occurrence where a large group of people start performing a planned dance or skit in public. Flash Mobs Generates Positive Exposure for Your Class It’s very effective if you include a number of different video angles that capture the surprise and enjoyment of your audience through which companies promote or convey messages to target audiences.

Merchandising

Merchandising includes the creating display designs, developing marketing strategies, and establishing discounts or coupons. More broadly, merchandising may refer to retail sales itself: the provision of goods to end-user consumers.